Senior Living
I am a hands-on, solutions-oriented director of creative services. I lead the day-to-day tactical execution of marketing campaigns and initiatives. I motivate the teams who strategize creative solutions and execute multi-channel marketing campaigns. I increase audience engagement, generate leads and drive sales.
Multi-channel quarterly lead generation campaign
Integrated lead generation campaign featuring print, direct mail, and digital touch points.
Resident referral program rebranded and reignited
Rebrand of resident referral program. Deliverables included posters, brochures and email templates.
Resident satisfaction survey: Better insights with 93% engagement
Multi-channel campaign encouraging maximum participation in annual resident satisfaction survey.
Celebrating being a "Great Place to Work"
220 communities received customized tool kits with a banner, yard signs and award. 7,000+ team members received an appreciation gift bundle.
INTERNAL WEB SITE DEVELOPMENT
Building an online toolkit that streamlines lead-generation and conversion
The site was designed to be a one-stop digital source to assist our nationwide sales team. Working with the entire sales and marketing team, a content rich site was developed that organizes an ever-changing offering of marketing assets and brand communications in a user friendly digital space. The site received hundreds of visits per month, served as a launching pad for new initiatives, and regularly received rave reviews from new and long-time users alike.
LANDING PAGE BUILD
Recognizing healthcare heroes
This landing page was developed to show gratitude to all team members throughout the entire Enlivant organization during COVID and later for monthly DE&I celebrations. Broadcast emails were sent to all employees soliciting submissions using an online form. Broadcast emails sent to leadership encouraged submissions and included downloadable communications designed to increase engagement by staff and families of residents. A social media campaign solicited submissions and announced the launch. The page had over 2,000 page visits in the first 2 days. The page continued to solicit submissions honoring Enlivant's healthcare heroes.
