Senior Living
I am a hands-on, solutions-oriented director of creative services. I lead the day-to-day tactical execution of marketing campaigns and initiatives. I motivate the teams who strategize creative solutions and execute multi-channel marketing campaigns. I increase audience engagement, generate leads and drive sales.
Multi-channel quarterly lead generation campaign
Integrated lead generation campaign featuring print, direct mail, and digital touch points.
Resident referral program rebranded and reignited
Rebrand of resident referral program. Deliverables included posters, brochures and email templates.
Resident satisfaction survey: Better insights with 93% engagement
Multi-channel campaign encouraging maximum participation in annual resident satisfaction survey.
Celebrating being a "Great Place to Work"
220 communities received customized tool kits with a banner, yard signs and award. 7,000+ team members received an appreciation gift bundle.
