Driven to create 
compelling communications

My disciplined approach to delivering the best user experience is driven by a passion to produce communications that are relevant, motivating, credible, differentiating and result-oriented. 

Expert Level Skills • Branding and Strategy • Integrated Marketing • Art Direction • Graphic Design • UI/UX Design • Social Media/SEO
Capabilities • Design Strategy • Web/Social  • Identity/Branding • Advertising   • Print   • Digital • Print Collateral
Expert Knowledge • InDesign • Photoshop • Illustrator • Rush • WordPress • Microsoft Office
Select Clients • Abbott • American Bar Association • BMO Harris • Complete Birkenstock • Enlivant Senior Living • Food Export Association • Jones Lang LaSalle   • University of Chicago

Regularly creating interactive materials such as ad banners, email designs, and responsive and dynamic website concepts.

User experience and user interface design for major commercial real estate concerns in Chicago. Created ongoing, targeted email messaging for the owners of the IBM Building. Property specific website creation for industrial and commercial real estate in Chicago’s central business district, suburban, and national markets. A solid working knowledge of Wordpress, HTML and CSS. Understand responsive design and the constraints involved in designing for online media such as web color, optimizing images and the capabilities of web browsers across multiple platforms. I am not a programmer, but I do know how to work with them.

Application of high-level creative thinking, conceptualization, presentation and implementation.

Implementation of high-level creative thinking to assignments ranging from the multimedia national branding of the Jones Lang LaSalle Industrial Properties’ broker marketing program to direct mail campaigns launching RR Donnelley’s CustomPoint Integrated Communications Management solution.

Stellar client and presentation skills including excellent written and verbal communication skills.

Utilized client communication skills to demonstrate the importance of a proper marketing communication message. Took a simple request for a capabilities brochure from a leading international product safety testing organization and advanced the marketing message to include the updating of an outdated logo with application to a new comprehensive website, business-to-business collateral materials, and trade show communications.

Trained, supervised and provided art direction for junior designers.

Responsible for the production of enterprise-wide communication for a Birkenstock shoe retailer including catalogs and direct mail with emphasis on digital customer communications. Proven ability to build, manage, mentor and inspire an internal creative team of designers and copywriters to deliver effective creative messaging that engages audiences, brings messages to life and ensures a cohesive brand personality across multiple marketing channels.

Comfortable working on multiple projects simultaneously while prioritizing appropriately.

Ability to apply strong organizational, time and resource management skills. Have the skills to direct multiple team members in the design and detailed production of annual reports – for the Food Export Trade Association of the Midwest and Northeast, The Mitchell Museum of the American Indian, The Chicago Lighthouse for the Visually Impaired and the Catholic Guild for the Blind – all produced simultaneously during the high pressure reporting deadlines of the annual report season. Disciplined and organized with a sense of humor, a strong work ethic, with a deliberate attention to detail.

Experience
• Enlivant Senior Living – 5 years
• BigDesign – 18 years 
• Bagby Design – 1 year 
• Paragraphs Design – 5 years  
• Brown and Rosner – 6 years
Education
• American Academy of Art 
• BA in Graphic Design and Advertising

Awards 

• Creativity International Awards 

• Graphis Annual 

• International Association of Business Communicators 

• Print’s Regional Design Awards

• Typeforce 9

• AIGA/Chicago Architectural Biennial Site Six Poster Competition

3733 N. Lowell Avenue
Chicago, IL 60641
773 604-8577
© 2024 Don Zegler – Chicago