REAL ESTATE–RESEARCH/STRATEGY/DIGITAL/PRINT ADVERTISING
330 North Wabash
This multi-media campaign ran online and in print for three months. Interest in the property grew and major tenants began lease negotiations.
The campaign featured the iconic property in single image, full-frame photos.
The quarter page print ad schedule was developed to compliment the digital campaign and took advantage of real estate focused content within Crain’s editorial calendar.
Messaging targeted the property’s unique selling features; class leading amenities, reduced tax classification and significant major tenants.
The mobile first email campaign allowed recipients to quickly scroll each email and motivated them to action.