HIGHER EDUCATION–ALUMNI COMMUNICATION
University of Chicago: Booth School of Business–Get your motor running
Booth School alumni relations management requested a fresh and energetic invitation package targeting in demand C-level executives. Design inspiration came from the event’s keynote speaker, John Olin, the CFO of Harley Davidson. Fast track production involved a total of just two weeks for design, prototyping, all approvals, vendor selection, printing, fabrication and fulfillment. The flawless execution of the gift box paired with a user friendly invitation package motivated an impressive attendance of top financial professionals, and created anticipation as to how we’ll top ourselves next year.
Higher Education
HIGHER EDUCATION–PRINT/DIGITAL/FACULTY-STAFF COMMUNICATION
Loyola University: Benefit enrollment materials that engage and educate
The success of any benefits plan is dependent on employee education and communication. Loyola University Chicago wanted communication strategies that helped clarify benefit options and streamline the enrollment process. Communication materials were crafted that clearly detailed benefit options, definitions, costs, and important contact numbers. Customized digital materials supported the initial pre-enrollment roll-out and supported employees throughout the enrollment process. This 360 degree mulit-media campaign successfully delivered on the goal of educating employees, alerting them to changes and trends, and by way of increased engagement added value to the enrollment process.
Senior Living
I am a hands-on, solutions-oriented director of creative services. I lead the day-to-day tactical execution of marketing campaigns and initiatives. I motivate the teams who strategize creative solutions and execute multi-channel marketing campaigns. I increase audience engagement, generate leads and drive sales.
Education
SENIOR LIVING – INTERNAL WEB SITE DEVELOPMENT
Building an online toolkit that streamlines lead-generation and conversion
The site was designed to be a one-stop digital source to assist our nationwide sales team. Working with the entire sales and marketing team, a content rich site was developed that organizes an ever-changing offering of marketing assets and brand communications in a user friendly digital space. The site receives hundreds of visits per month, serves as a launching pad for new initiatives, and regularly receives rave reviews from new and long-time users alike.
SENIOR LIVING – INTERNAL WEB SITE DEVELOPMENT
Building an online toolkit that streamlines lead-generation and conversion
The site was designed to be a one-stop digital source to assist our nationwide sales team. Working with the entire sales and marketing team, a content rich site was developed that organizes an ever-changing offering of marketing assets and brand communications in a user friendly digital space. The site receives hundreds of visits per month, serves as a launching pad for new initiatives, and regularly receives rave reviews from new and long-time users alike.